Tailored for diverse waters
From the freshwater of the Nile to the coastal reefs of Sodwana – versatile across every condition you'll fish.
Handmade saltwater trolling lures
Built for
Built for
African water.
Premium trolling lures designed, crafted and tested in South Africa – tuned for dorado, wahoo, marlin, bass and everything in between. World-class action at a fraction of the price.
Diving Minnow
Fire Tiger
R 200
Why Africa Lures
Engineered for the toughest
Engineered for the toughest
waters on the continent.
Built to survive the strike
Durable bodies and hardware that handle strong currents, saltwater and the most aggressive hits.
Realistic design
Mimics the look and movement of local baitfish, insects and crustaceans – patterns made for our hemisphere.
Customisable action
Sinking and floating options let you match the depth and behaviour of your target species.
The Range
18 proven colourways.
18 proven colourways.
Pick your weapon.
Handmade saltwater trolling lures for ski boat and offshore fishing: 16 diving minnows and our lipless Guzz lures for high-speed trolling, including glow colours for dawn and dusk. Built to take dorado, couta, wahoo and tuna in South African water.
Fire Tiger
R 200
Purple Mack
R 200
Electra
R 200
Kingi
R 290
Pearl Tiger
R 200
Killer Red
R 200
Blue Charge
R 200
Orange King
R 290
Zulu
R 200
Reverse Electra
From R 200
Orange Glo
From R 200
Killer Orange
R 200
Candy Glo
R 200
Blood Pearl
R 200
Red Glo
R 200
Orange Mack
R 200
Dory
R 200
Blue Mac
R 200
Locally manufactured
Proudly South African.
Proudly South African.
Ready for global markets.
Every Africa Lure is designed, crafted and manufactured in South Africa, reflecting the ingenuity and craftsmanship of local artisans. We support the local economy while giving anglers lures tailored to the unique fishing environments of Africa.
0Colourways
0Stockists
100%SA made
Proof in the cooler box
Countless customers.
Countless customers.
Countless catches.
Find us
Pick them up on your
Pick them up on your
way to the water.
Get in touch
Club orders, custom colours
Club orders, custom colours
or just a question?
Talk to the people who make them.